Oliver Proudlock launches his #ProudlockStyle pop-up shop in aid of the BHF

22 October 2015        

Oliver Proudlock

Reality TV star, fashion designer and artist, Oliver Proudlock launched the #ProudlockStyle pop-up shop in @BOXPARK, Shoreditch, this evening to help raise vital funds for our life saving research.

The #ProudlockStyle pop-up shop will be open until Sunday 25 October offering fashionistas four days to snap up some of Proudlock’s style. 

Items for sale include designer and high street brands, such as New Era caps, a Kooples coat, Ralph Lauren t-shirts, True Religion jeans and much more.

Funding life saving research

Recognising that funding medical research is the only way to fight heart disease, Oliver is keen to do as much as he can to help raise essential funds for us. 

Oliver said: "The launch event of #ProudlockStyle has been fantastic. I am always keen to find new ways to raise funds for the BHF and their life saving research. The charity is particularly important to me as I have a history of heart conditions in my family. 

"The BHF is funding essential research to stop people suffering and dying prematurely from heart disease so I decided to clear out my wardrobe and set up the #ProudlockStyle pop-up shop to generate vital funds for the charity to help them continue their vital work. Every item sold will enable the BHF to continue its life saving research. I’d like to encourage everyone to come and have a nosey and join the fight for every heartbeat"

When and where

Oliver's pop-up will also be collecting bags of unwanted items for our shops.

The pop-up shop is located at Unit 26 BOXPARK, 2-10 Bethnal Green Rd, London, E1 6GY, and open:

Tuesday – Saturday 11:00 – 19:00
Thursday – 11:00 – 20:00
Sunday – 11:00 – 18:00