Men more likely to sponsor someone they find attractive for charity

7 August 2015        

Girl holds up a bucket for

Almost a fifth of UK adults would be less likely to sponsor someone for charity if they missed them out of a tea round at work, according to figures we've released as part of our new Raise Funds Your Way campaign.

We polled 2,000 UK adults and found well over a quarter of men (29%) compared to one in nine women (12%) said they would be more likely to sponsor someone if they found them attractive.

Half of adults (50%) said they would be more likely to donate if what they were doing was really challenging while almost a quarter of men (23%) and a sixth of women (17%) said they would do so if they wanted to impress someone.

Meanwhile 49% of people said they would be more likely to sponsor someone for charity if what they were doing was really quirky and unique.

Get involved

Around 7million people across the UK are fighting a daily battle with cardiovascular disease.

We urgently need more people to organise their own unique fundraising events to help fund research that will transform the lives of those living with these devastating conditions.

Sign up online and order a free fundraising pack for fantastic ideas on how to get involved.