PANDORA launches second charm for us

29 September 2014        

Celebrities at the Pandora launch of our new charm

Celebrities turned out to mark World Heart Day and the launch of PANDORA new charm

A host of glamorous celebrities, including Eliza Doolittle, Jemma Kidd, Angela Griffin and Sinitta visited the PANDORA flagship store at Marble Arch this morning for a Heart Healthy Brunch and pampering experience to mark World Heart Day and the launch of PANDORA’s new heart charm, designed exclusively for us. This charm is the second in the partnership, having launched the first charm in January as part of our Ramp up the Red fundraising campaign.

Buy the charm

The second charm, celebrating the collaboration, is crafted from sterling silver and clear cubic zirconia, featuring a vibrant man-made red ruby centre stone. This eye-catching design is a symbolic reminder that the charm supports the BHF and is available to buy in store and online now.

Working together

Peter Andersen, President of Western Europe at PANDORA said: “PANDORA is extremely proud to be supporting the British Heart Foundation in the fight against heart disease. The launch of our first charm for the BHF earlier this year showed us how much this charity means to our customers, and it was very touching to see the response it received. We hope that our new charm will continue to raise awareness of this fantastic cause. Louise Parkes, our Fundraising Director, added: There was an overwhelming response when we launched the first charm, so we are really excited to be able to share the second charm with our supporters. As a charity we rely on the support of organisations such as PANDORA, who has donated £100,000 to us this year, to help fund our life-saving research. Together we have created beautiful keepsakes for those touched by heart disease.