Supermarket chain Tesco is set to ban sweet treats from their checkouts after customers said it would help them make healthier choices.
The company has announced it will remove sweets and chocolates from the tills at all of their branches nationwide after 65% of their shoppers said removing the temptation would encourage them pick healthier foods.
Consumer research showed 67% of parents who shopped at Tesco also said it would help them make better choices for their children.
By getting rid of the 'guilt aisle' from their supermarkets Tesco will stop shoppers being lured into making unhealthy choices
Our Chief Executive Simon Gillespie said: “By getting rid of the ‘guilt aisle’ from their supermarkets Tesco will stop shoppers being lured into making unhealthy choices.
“We applaud this and urge other retailers to quickly follow suit.
“We know that this kind of marketing undermines parents’ efforts to get their children eating healthily. Currently families are bombarded with messages from junk food marketers.
“We want to help parents and encourage children to have healthier diets. The Government can help too, by introducing a 9pm watershed ban on advertising foods high in salt, fat and sugars to help children make heart healthy diet choices.”