New senior leaders appointed to deliver new strategy to 2020

31 July 2014        

We have announced the appointment of three new Directors to our Executive Group as we gear up for the forthcoming launch of our new strategy to tackle cardiovascular disease to 2020.

The new leaders will join our current six-strong Executive Group in the coming months.

Carolan Davidge, BHF Director of Marketing & Engagement from 13 October 2014

Carolan DavidgeCarolan is currently Director of Communications at Cancer Research UK and has previously held roles at Shelter, Macmillan Cancer Support and the Medical Research Council. She has directed major communications campaigns that have built brand engagement and led to significant public health wins such as smokefree workplaces.

Mike Hobday, BHF Director of Policy from 29 September 2014

Mike HobadayMike is currently Director of Policy & Research at Macmillan Cancer Support. He has led some of the most high profile and impactful campaigns of the last decade, from the League Against Cruel Sports campaign to outlaw fox hunting to Macmillan's campaigns to secure free prescriptions for cancer patients.

Catherine Kelly, BHF Director of Prevention, Survival and Support from 29 September 2014

Catherine KellyCatherine has been promoted to become Director of Prevention, Survival and Support. She joined us in 2010, most recently as Programme Director for Prevention and Care and has been instrumental in spearheading prevention and care activities across the charity.

Our Chief Executive Simon Gillespie said:

“We’re delighted to be welcoming Carolan, Mike and Catherine to our Executive Group and the wider BHF team at a really exciting time as we prepare to launch our ambitious new strategy.

“Today, over seven million people in the UK are living with cardiovascular disease. Carolan, Mike and Catherine will play vital roles in leading our dedicated team of staff and volunteers to win the fight against a disease that damages the lives of far too many people.

“Their leadership and experience will help power our new strategic direction and drive forward our fight for every heartbeat.”

Our aims

Over the past months we have been reviewing our strategic approach with the help of staff, supporters and stakeholders.

Find out more about our new strategy which will give us powerful focus in our fight for every heartbeat, and enable us to lead the fight against cardiovascular disease more effectively.