Fighting the physical inactivity crisis

8 April 2014        

Children running

Politicians from all parties join forces to help get our children moving.

A landmark report launched today by a cross-party group of politicians sets out clear recommendations to tackle the growing physical inactivity epidemic in the UK.

In response to the report, a powerful coalition of organisations, including British Heart Foundation, Nike and the Premier League, are raising awareness of the benefits of physical activity.

Our Chief Executive accompanied the report’s authors, along with Lord Sebastian Coe, Paula Radcliffe, cyclist Mark Cavendish, and Arsenal and England footballer Alex Oxlade-Chamberlain, to deliver a copy of the report to the Prime Minister at Downing Street this morning.

We can help today’s children move towards a healthier future


Simon Gillespie, our Chief Executive, said: “Physical activity is a vital way of helping lower our risk of coronary heart disease, the UK’s single biggest killer. Put simply, we need to move more.

“Keeping active helps maintain a healthy weight and can help prevent conditions such as high blood pressure and diabetes, which can put our hearts at risk.

“A simple way to create lifelong healthy habits is to build physical activity into everyday routines in childhood. If we make schools and workplaces more active we can help today’s children move towards a healthier future.”

The report calls for the creation of a National Action Plan supported by the leaders of all three major political parties. Other recommendations include:

  1. Raise awareness with a public health campaign focused on the benefits of physical activity.
  2. Track progress by developing a standardised measure of physical activity across the UK.
  3. Ensure local and national policy supports the design of physical activity into everyday life and makes ‘active workplaces’ the norm.
  4. Make physical activity a lifelong habit by providing early access to positive experiences for children in sports, physical education, and active play.

Find out more