Chantler report gives green light for standardised cigarette packaging

3 April 2014        

Plain cigarette packaging

Cigarettes and other tobacco products should be sold in standardised packaging, according to an independent report published today.

In November last year, the Government asked Sir Cyril Chantler to review the evidence for removing the distinctive packaging designs from tobacco products. After examining the evidence he has concluded that it would improve public health by increasing the effectiveness of health warnings and reduce the appeal of tobacco products to children.

The Government has announced that it will bring forward draft legislation to introduce standardised packaging whilst it conducts a public consultation.

Our Chief Executive Simon Gillespie, said: “This report gives Government the green light to strip tobacco products of their glitzy designs. 

This report gives Government the green light to strip tobacco products of their glitzy designs.


“Every week around 350 people die from smoking related cardiovascular problems. The sooner we rid tobacco of its deadly allure, the sooner we can stop children becoming addicted to this lethal product.

“The Government should now move quickly to draft legislation and complete the consultation so we can introduce this vital public health measure.“