Welcome review of cigarette packaging

28 November 2013        

Standardised cigarette pack

The Government has announced an independent review of cigarette packaging in England, potentially paving the way for standardised cigarette packs to be introduced in England before the next election.

The independent review will report back in March and will consider the success of the introduction of standardised cigarette packs in Australia.

Smokers are almost twice as likely to have a heart attack compared with people who have never smoked.

Teenagers support move

In the UK more than 200,000 children start smoking every year.

Our recent research shows nearly 8 in 10 (77%) British teenagers think the UK should introduce standardised cigarette packs. It also shows that Australian teenagers are more deterred by cigarette packaging than their counterparts in the UK.

Our Chief Executive, Simon Gillespie, welcomed the review:

“This is an early Christmas present for all of the campaigners that have been working tirelessly to save young lives. Introducing standardised packs could prevent a generation of young people starting a deadly and highly addictive habit.

"We hope that today's decision is the first step towards a policy that changes the way cigarettes are marketed for good and protects the health of many people.”

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