Brits will spend £147 million on secret Santa gifts this year

2 December 2013        

Secret Santa

Almost a third of people (32%) will take part in a 'secret Santa' this Christmas, according to new research by our shops, which shows one in three of us (30%) consider the festive practise to be a ‘great British tradition’.

With an average spend of £7, the most popular gifts were socks (17%), novelty mugs (16%) and deodorant (7%). However, despite all the festive frivolity, fear of buying for the office boss is rife, with one in four (24%) saying they can’t take the pressure!

The nation‘s tactics behind our gift purchases were also exposed, with nearly a quarter (24%) taking advantage of anonymity to buy inappropriate gifts for their colleagues. Others confessed to using the opportunity to impress their office crush (13%).

If everyone chose to buy their gift with us this year, it could make a phenomenal difference.


Mike Taylor, our Retail Director, said: “It’s clear that people still relish the enjoyment of secret Santa, whether it’s to initiate a relationship, further your career or embarrass a colleague. It’s a great opportunity to get in the Christmas spirit and bring people together.

“If everyone chose to buy their gift with us this year, it could make a phenomenal difference in the fight against heart disease. So if you need something that’s going to impress the boss or entice a co-worker this Christmas, we have a range of gifts which are ideal for a secret Santa budget.”