How to organise a Fashion show

Raise money on the catwalk with our handy tips on how to organise your own fashion show.

 Before your event

There are a few things you’ll want to think about before your event.


First and foremost, you should consider which venue you’d like to use. You could use a local town hall. Or use your connections if you are part of a club. Look online as a starting point and narrow down locations you like.


Next, consider suppliers - where will you get the clothes themselves? Try local independent shops. This could be mutually beneficial, as it could provide exposure for their brand.

Talk to the manager and communicate the benefits for them. Such as, free advertising, which could produce more custom and footfall. Getting a local business on the map in the area is always a positive, as well.


Have a think about who’ll be your models. Work with your supplier - ask them if they might know any, or if they can advise you on your ‘recruitment’ approach. If they can’t help, then you could always use family and friends.


  • Decide what other materials you'll need. You’ll want music for the night. For guidance on this, have a look at our fundraising pack.
  • Think about decorations for the venue and all the materials needed for promotion, such as posters and flyers. Have a think about who’ll be running the event. It would be a good idea to have a compere.
  • You’ll need additional support. Someone should be backstage to organise clothing for the models.


  • Decide how are you going to promote the event. Advertise in your supplier’s shop. Make posters and flyers, putting the flyers at the check-out. The cashier can hand them out with every purchase. Tell all the staff in the shop about the event, so they can provide word of mouth marketing.
  • Ask a local radio station to give a shout out for your event. Hand out flyers in the town centre, after getting permission from the council. You could also hand flyers into other businesses to advertise in the store or staff rooms.


Decide how you're going to fundraise. Most likely, you'll raise money with ticket sales. Sell the clothes, and if you have a good relationship with the supplier, ask for 10% of sales on the night. Include a raffle or an auction to help generate extra money.

During your event

Here are a few suggestions for things you could do during your event.

  • Make a speech about why you’re fundraising – share your story.
  • Think about drinks. This could be included in the ticket price, based on location.
  • If you’re somewhere like a golf club, 10% of drink sales could go to the BHF.
  • Think about networking – get to know the customers and supporters of your event. Where do they work? Why are they here? Do they have a connection to the cause?
  • Take pictures!

After your event

What you should do after your event:

  • Thank the supplier and recommend their social media.
  • Refer to your Just Giving page, if you have one.
  • You’ll need to think about paying in your sponsorship.
  • Think about whether this event could be an annual thing.
  • Don’t hesitate to tell us how it went.

Keeping it safe and legal

It’s important that you are safe and legal while fundraising in aid of the BHF. Please go to our Keeping it Safe and Legal guidance.


We have a range of materials such as posters, and information about us.

Kick-start your fundraising

Order or download your free fundraising pack for fundraising guidance, plus materials and goodies.  Every fundraiser helps power life saving research to beat heartbreak forever.




We're here to help you with your fundraising. If you have a question, call our support team on 0300 330 3322 between 9:00am and 5:00pm, Monday to Friday.