Using Social Media
Social media networks such as Facebook, Twitter and Instagram can be great tools for engaging your group members and the wider local community.
If you use social media it’s a good idea to like BHF’s Facebook page and follow @TheBHF on Twitter, so that you can see our messages and share them with your own networks – this is a great way to help BHF reach more people with our mission and impact. And remember to tag BHF in any posts related to your fundraising so we can see how you’re supporting us and say thank you!
Feel free to share images and messages within your own networks that refer to your fundraising for BHF. We do however kindly ask that you don’t use the BHF’s logo as your profile picture, to help avoid any confusion with our own social media accounts, and we also ask that you don’t change or customise our much-loved logo in any way if it appears in any of your images.
Some general social media tips
- Follow local organisations, clubs and associations so that you can see what they’re up to, learn about what they do and where possible engage in conversation with them – this could lead to interesting opportunities to fundraise together. Think of local businesses or sports or social clubs for example.
- It’s also a great idea to engage via social media with local newspapers and magazines as they may choose to feature your fundraising if they’re inspired by your support for BHF. Similarly, local councils may mention your events on social media if you engage with them too.
- Keep your pages updated regularly with interesting messages and images about what your group are doing. This will keep people in your networks engaged and build a long-term connection with them. There’s no right frequency to post – post as often as you have updates that you think will be interesting to your local connections.
- Post messages before, during and after an event to give people a glimpse into preparations for the event and the great work you’re doing. People will love being part of your journey!
- If you’re comfortable doing so, let people know why you support the BHF and what motivates you to volunteer.
- Share or re-tweet messages about BHF’s work (you can re-post our messages) to help keep BHF in the front of their minds and let them know about our research.
If you’re really active on social media across different channels, it’s worth checking out Hootsuite – this is a tool that lets you manage your social media accounts from one place and schedule posts in advance to be sent at specific times
Setting up a Facebook page for your group
If your group has members who are confident using social media and want to set up an open Facebook page for the group, please only do this if you can commit to keeping the page regularly updated. Your page would be independent of the BHF, so your group would be responsible for managing the page and be responsible for its content.
To help prevent confusion with our official BHF social media accounts we ask you to state on the page that you are volunteers raising funds on behalf of the BHF. We also ask that you don’t use our logo as a profile picture for the page. Although your page wouldn’t be an official BHF page, people may still associate it with the BHF so we also ask you to bear in mind a couple of key things;
- It’s a good idea to have at least two administrators per page so that it can always be accessed in the absence of the lead page owner.
- Only post messages relevant to your fundraising for the BHF – please don’t use the page to express personal or political views or post something that could cause offense to others.
- Imagery shouldn’t depict anything dangerous or irresponsible, or anything that could reflect badly on our brand as a health charity, such as a picture with someone smoking in the background.
- Check messages for spelling and grammar before posting to help the page look professional.