Fundraising Tips

Once you have a fundraising idea in mind, it's time to get planning. We've listed the key things to think about so you can get off to a great start. 

 


Keep it simple

The more straightforward the activities, the more time you can spend on making them a success.

Start at the end

Decide on a target. Then work your way backwards and break down how you’ll get there with a plan. Start planning your event well in advance to give yourself enough time to organise everything.

Aim to get more bang for your buck

Try to work to a 4:1 return on investment as a guiding rule – for every £1 you invest, you should get £4 back.

Make a budget for your event

Take into account all costs, so that you don’t end up with nasty surprises along the way. For example, the venue, publicity, hire of equipment, decorations, entertainers/speakers, prizes, refreshments, face paints, materials, transport, admin, first aid equipment and volunteers, and fees for licences and permissions. Then plan how you are going to cover them. Entrance fees? Grants or sponsorship? Raffle? Auction? Sale of refreshments? Money-making sideshows and stalls? Face painting? 

Know your audience

Who are you trying to target? What will inspire them to donate or get involved? Try to tailor your events to your audience.

Draw on your networks

Do you know a quality quizmaster, someone who’ll lend you a venue or a band or DJ who’ll play for free? Flick through your phone, Facebook friends and Filofax and see what favours you can call in.

Make use of our materials

We have a range of resources to make things as simple as possible for you, such as poster templates, 'how to...' guides and social media tips. Take a look at what we offer here.

Piggy-back on other events

There are probably events already taking place in your community that you could get involved with. See if your local pub will donate proceeds from a quiz night or karaoke bash, or if there are any local clubs or associations that are looking for a charity to support.