The Fundraising Regulator

The British Heart Foundation proudly works with the Fundraising Regulator, an independent body who set and maintain the standards for charitable fundraising.

The role of the Fundraising Regulator is:

  • To set and promote the standards for fundraising practice in consultation with the public, fundraising stakeholders and legislators.
  • To investigate cases where fundraising practices have led to significant public concern.
  • To adjudicate complaints from the public about fundraising practice, where these cannot be resolved by the charities themselves.
  • To operate a fundraising preference service to enable individuals to manage their contact with charities.
  • Where poor fundraising practice is judged to have taken place, recommend best practice guidance and take proportionate remedial action.
  • You can find out more about the Fundraising Regulator by visiting:


It's important we show the public that we work with the Fundraising Regulator so that our supporters can feel confident we will be honest, fair and open with them.

One of the ways we show that we work with the Fundraising Regulator is by including the Fundraising Regulator's logo on our materials where we promote ways to support the BHF.

We therefore ask that you use current versions of any materials you may have so that the Fundraising Regulator's logo is clearly displayed, rather than the logo of the Fundraising Standards Board which has now been replaced by the Fundraising Regulator.