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October 2015


BOXPARK, Shoreditch

Made in Chelsea’s Oliver Proudlock collaborated with the BHF to create the #ProudlockStyle pop-up shop in @BOXPARK Shoreditch.
More event details

When: October 2015

Where: BOXPARK, Shoreditch

Oliver is a passionate supporter of the BHF and has previously been involved in numerous fundraising challenges for the charity as heart disease has had a big impact on his family. 
From 20 - 25 October, the shop sold exclusive donations from the reality TV star, fashion designer, and artist’s very own wardrobe, as well as some vintage, one-off finds from BHF shops. 
The launch night at @BOXPARK made £700 in less than two hours due to our guests, which included DJ Syron and rapper Mikill Pane. Over the week the shop raised £2,680 for our life saving research

Oliver said: “The launch event of #ProudlockStyle has been fantastic. I am always keen to find new ways to raise funds for the BHF and their life saving research so I decided to clear out my wardrobe and set up the #ProudlockStyle pop-up shop. The charity is particularly important to me as I have a history of heart conditions in my family.”
Thank you to everyone who has supported this event and came along.