Men in the most deprived twenty per cent of the borough on average live 9.2 years less than those in the least deprived, and have 20.1 years shorter healthy life expectancy.
More people in this area experience heart disease than in 19 out of the 21 Welsh Local Authority Areas. The borough also has the highest proportion of people who report a long term limiting illness in Wales, reflecting the high levels of ill health and disability in the area.
The British Heart Foundation Cymru and the Premier League Charitable Fund are joining forces in an attempt to cut heart disease in some of Neath Port Talbot's poorest areas. They are jointly funding a three year project which will see a new partnership formed between Neath Port Talbot Council for Voluntary Service and Swansea City AFC Community Trust to deliver the Hearty Lives initiative.
Hearty Lives will be working closely with Abertawe Bro Morgannwg Public Health Team, Abertawe Bro Morgannwg Health Board (ABMU) and Neath Port Talbot Local Authority.
- Recruit and train community members to deliver positive health messages in their communities covering topics including smoking, safe alcohol consumption, healthy eating and physical activity.
- Use Community Health Volunteers as a valuable asset to support individuals to achieve long lasting lifestyle changes.
For more information about Hearty Lives Neath Port Talbot, please contact Joanne Oliver, Area Development Manager for Wales on email@example.com.