How we have been working together
Our fantastic partnership with New Covent Garden Food Co. was launched in support of our February fundraising campaign. The limited edition Heart Warming soup was so successful that it is now available all year round.
Here's how we've been working together:
- The BHF and New Covent Garden Food Co. have successfully teamed up to create a distinctive soup product that is low in fat, salt and sugar and includes a variety of vegetables which can count towards your five-a-day and be enjoyed as part of a healthy balanced diet.
- In 2010, the ‘Heart Warming Soup’ promotion was the best selling soup of the month for New Covent Garden Food Co. since October 2007 selling over 500,000 cartons of the soup.
- Cause Related Marketing: Heart Warmer soup is available all year round with special limited edition Red for Heart packs available during our February fundraising appeal.
- New Covent Garden Food Co. has donated £35,000 to us from soup sales to date.
Nick Munby, Senior Brand Manager, New Covent Garden Food Co. said: "Following the success of our partnership with the British Heart Foundation since 2010, we are delighted to be again supporting the BHF with our Heart Warming soup all year round.
"The soup is very tasty way towards getting your five-a-day and is made up of a delicious tomato base, blended with onion, carrot, courgette, celery, red pepper and lentils, all finished with an aromatic mix of thyme, parsley & rosemary. All funds raised through its sales will go towards helping to save and improve the lives of those affected by heart disease.”
Become a corporate partner
If you are interested in joining us and becoming a corporate partner, get in touch with our team:
Email: [email protected]
Tel: 020 7554 0226