DFS are working in partnership with us to provide their customers with a reliable and convenient service to take away their old, unwanted furniture when they purchase new upholstered furniture.
Since our partnership began, DFS have supported our work by promoting our collection service to their customers and in two television advertising campaigns. DFS also supported our fundraising in February 2014 by running a national print ad campaign. This is a fantastic example of how a partnership can grow from a single idea to being a mutually beneficial partnership in just two years.
Nation of Lifesavers
DFS are actively supporting our mission to create a Nation of Lifesavers by training all new and existing staff in CPR skills.
Fight for every heartbeat
Since the start of the trial period in 2012, DFS customers have already helped to raise over £8million towards the fight against heart disease. Our partnership with DFS is helping to raise significant funds towards our vital research work.
Ian Filby, Chief Executive of DFS, said: “As a business we are committed to finding innovative ways to help our customers dispose of old unwanted sofas in a safe and convenient way. And what better way to help our customers than by teaming up with the BHF. Not only will the partnership mean that thousands of old sofas find a new home, because of our scale, it could see millions of pounds in vital funds raised to support the amazing work of the BHF.”
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