ASDA store workers with a defib outside an ASDA store

The chance of surviving a cardiac arrest could rise in more than 600 UK communities thanks to our ground breaking partnership with Asda.

In 2014 Asda became the UK’s first large retailer to commit to having CPR trained staff and a public access defibrillator in every one their stores and depots.

Asda’s Community Life Manager Holly Austen-Davies, said: “We’re really proud of our investment of over £500,000 in providing life-saving defibrillators for all of the communities we operate in. The commitment we’ve made could significantly cut the amount of time a cardiac arrest sufferer has to wait for life saving CPR and defibrillation, giving them the best possible chance of survival.”

Increased chance of survivalBHF's CEO launching the CPR campaign at Asda

More than 30,000 people suffer a cardiac arrest outside of hospital every year in the UK. But only one in ten people survive. Research has shown that if a chain of survival is followed - immediate 999 call, early CPR and defibrillation and proper post resuscitation care - then survival rates could be higher.

BHF’s Chief Executive, Simon Gillespie, said: “Cardiac arrest survival rates in the UK are astonishingly low. But Asda’s bold commitment to become the first large retailer to have CPR trained staff and public access defibrillators in every store will be instrumental in helping communities up and down the country access the life-saving support they need in an emergency.”

The partnership is the latest step in our campaign to improve cardiac arrest survival rates across the UK. To date, the our Heartstart CPR training programme has been delivered to 3.5 million people and we have helped place more than 10,000 public access defibrillators in UK communities.

Nearly three quarters of the population are not trained in CPR. Research shows that public access defibrillators are available in just 4% of cardiac arrests, far more needs to be done to give people a better chance of survival. Find out how your company can support our Nation of Lifesavers campaign.

Asda colleague and customer fundraisingAsda Kendall Fundraising Presentation

In February 2014 Asda’s 150,000 colleagues and 18 million customers were out in force to support the BHF’s “Ramp up the red” fundraising campaign during Heart Month, raising just over £290,000.

Throughout the month, over 600 Asda stores hosted a variety of activities including, red raffles, tombolas and volunteer collections. BHF pin badges and jute bags were also available in stores, where 36p from every sale went towards helping the BHF continue its life-saving research.

Become a corporate partner

If you are interested in joining us and becoming a corporate partner, get in touch with our team:

Email: [email protected]
Tel: 020 7554 0226