Corporate sponsors

tesco and jaffa logos, corporate partners with the BHF We are delighted to have Tesco as our partner and Jaffa as the sponsor of our bike ride series. We are working together with both companies to change the nation’s health and raise vital funds for the fight for every heartbeat.

Our partnerships


We are working with Tesco and Diabetes UK as a charity partnership to help change the nation's health. 

This is a pioneering three year partnership where we hope to reduce the risk of cardiovascular disease and Type 2 diabetes. As part of this partnership, Tesco will be proud partners of our bike ride series. 

Tesco have offered some amazing prizes to participants in 2016’s London to Brighton, including a month’s free shopping at Tesco, and a Golden Rider competition which gives 5 lucky riders who receive a golden rider number access to VIP entry to London to Brighton!

Along the route, Tesco provided hydration stations to keep our riders hydrated on the ride, as well as cereal bars at the beginning of the ride. At the end of the ride, Tesco gave out free fruit pots and in collaboration with Jaffa hosted a beach party on Brighton Beach with giant games, spin to win competition and a creation station with face painting and medal making!

We’re really excited to continue working with Tesco on next year’s London to Brighton! 


Jaffa is the proud sponsor of the BHF cycle series. We are working together to improve the nation’s health and raise vital funds to power lifesaving research.

Jaffa's Commercial Manager Lorna Staff said: "Jaffa’s fresh citrus products are perfect for fuelling a heathy and active lifestyle. As a brand we are really excited to be involved with the BHF cycling series."

Throughout the 2016 cycle series, Jaffa provided easy peelers to our riders to fuel their ride. Their Zippy juicer could also be seen at some of our cycling events, providing free orange juice for riders and supporters.

For London to Brighton 2016, Jaffa provided easy-peelers at the start of the ride and also half-time oranges at Turners Hill. Jaffa also joined up with Tesco to host a beach party on Brighton Beach where they brought their amazing Crystal Maze game along for the whole family to enjoy. They also brought down some volleyball nets and were giving away beach balls, as well as offering some amazing prizes including a family weekend ticket to Sportsfest!

We’re looking forward to working with Jaffa again for next year’s London to Brighton!

Sign up for 2017