Our values

BHF staff working together

Our values are at the heart of everything we do.

They guide the way we work with each other, and ensure that everything we do as an organisation is aligned to the fight for every heartbeat.


It takes heroic qualities to fight heart disease.


Our fight is real. We’re always armed with knowledge and seek to know more. This makes the story behind our fight authentic.


We take personal interest in the hearts and minds of everyone around us.


We know the need is urgent. Our relentless determination to succeed ensures we use the knowledge we have to make things happen.

Our values

Interested in joining the fight?

Take a look at our current vacancies. Browse and apply for jobs in our shops and stores, or jobs in our offices.