She encouraged 16,000 fundraisers to get involved to raise even more for life saving research.
Wear it. Beat it. asked fundraisers to wear red and take part in red-themed activities, ranging from red nail painting to red cake baking.
We arranged a shoot with Jess in central London to achieve the some fabulous images which we then distributed to press. The shoot was super glamorous and it was fun to work with a red carpet stylist who supplied a range of head-turning red dresses.