Our prevention ambition

We will promote cardiovascular health and the prevention of cardiovascular disease.

Our aims

Modifiable risk factors contribute significantly to the risk of cardiovascular disease.

We want to empower people to make healthy choices around physical inactivity, smoking, high blood pressure, elevated cholesterol and obesity to reduce their risk of cardiovascular disease.

We want to reduce the number of people who smoke, or live with undiagnosed high blood pressure or elevated cholesterol. We'll focus work on people and communities at highest risk of cardiovascular disease.

We will support those tackling the wider environmental factors that affect cardiovascular health.

Our priorities

To meet our aims our strategy will shift to focus on these priorities:

  • More people will quit smoking and get their blood pressure and cholesterol under control as we spotlight these risk factors and urge people to 'know their numbers'. 
  • Working hours will become healthy hours for more of the UK workforce. We'll recruit more employers into our Health at Work scheme. 

Steve Tucker, Lincolnshire

Steve Tucker"I decided to quit after 22 years as a smoker. At first I had terrible cravings. I was a bundle of fury and very quickly irritated. The No Smoking Day forum online has been a massive help and support to me. After quitting I found I could enjoy running again and this year I took part in the London Marathon. Giving up smoking is, without doubt, the best thing I have ever done."

Keep your heart healthy

Read our vision and priorities to 2020