Our privacy and cookies policy
BHF is committed to protecting your personal information,
whether you are a donor, volunteer, shopper or campaigner. This
policy explains how the British Heart Foundation and all entities
in the British Heart Foundation (BHF) Group collects and uses the
personal information you provide to us, whether online, via phone,
email, in letters or in any other correspondence. In some of the
other ways that we interact with you, additional terms and
conditions may also apply that set out additional ways in which we
will use your personal information. We ensure that we use your
information in accordance with all applicable laws concerning data
protection of personal information. This policy explains:
- What information the BHF may collect about you;
- How we will use that information;
- Whether we disclose your details to anyone else;
- Your choices regarding the information you provide to us;
your use of our websites.
If you have any queries about this privacy and cookies policy
please contact the Data Protection Officer at the Legal Department,
British Heart Foundation, 180 Great Hampstead Road, London or
By using our website or any of our services, or providing us
with any personal data, you agree to your personal data being used
and disclosed in the manner set out in this policy.
Who we are
We are the leading heart charity in the UK and our registered
charity numbers are 225971 in England and Wales, and SC039426 in
Scotland. We are also registered as a company in England and Wales
under registration number 00699547.
British Heart Foundation Ventures Limited a registered company
in England and Wales: number 02767880, British Heart Foundation
Sales Limited, registered company in England and Wales: number
00877530 and London to Brighton Bike Ride Limited, registered
company in England and Wales: number 02672643 are wholly owned
subsidiaries of BHF which trade on its behalf. Within the context
of this policy ‘we’ means both the charity and its
We may collect personal information about you when you enquire
about our activities, register with us for our publications, engage
with our social media or message boards, make a donation to us,
register for an event or otherwise provide us with personal
information. We may also receive information about you from third
parties. This can include information such as your name, postal
address, email address, phone number, credit/debit card details and
whether you are a tax payer so that we can claim Gift Aid.
We may also gather information about the use of our websites,
such as which pages are most visited and which events or facilities
are of most interest. We will use this information to improve our
websites and to ensure we provide the best services for users.
Wherever possible we use aggregated or anonymous information which
does not identify individual visitors to our websites. By
submitting your details you enable us (and where applicable any
suppliers we may use) to raise funds and to provide you with the
goods, services, information, activities or online content you
select and any other related services BHF may provide.
We do not usually collect ‘sensitive personal data’ about our
supporters unless there is a clear reason for doing so, such as
participation in a marathon or similar fundraising event or where
we need this information to ensure that we provide appropriate
facilities or support to enable you to participate in an event. We
may collect health information if you tell us about your
experiences relating to heart disease (for example, if you call our
helpline or act as a case study for us); however we will make it
clear to you when collecting this information as to what we are
collecting and why.
to track information about how people are using them. More
information on cookies and how to control the cookies we use can be
found further down the page.
In addition, if you register on our website then the following
will also apply:
- All BHF websites collect personal information when you register
- The website you sign up to will collect information such as
your name, email address and post code. Once you register with that
website you will not be anonymous to us when you subsequently sign
- As part of the registration process and continued use of BHF
services, you agree that any registration information you give to
BHF will always be accurate, correct and up to date.
- We collect and retain information about your transactions with
us so that we can process your transactions and deal with future
your computer such as your IP address (the unique number that
identifies your computer when you use the internet) and we may
record this information to provide you with a good experience when
browsing our website or to improve the functionality of our
Your debit and credit card information
If you use your credit or debit card to donate to us, buy
something or pay for a registration online or over the phone, we
will ensure that this is done securely and in accordance with the
Payment Card Industry Data Security Standard. Find out more
PCI DSS standards.
If you apply to work at the BHF, we will only use the
information you give us to process your application and to monitor
recruitment statistics. If we want to disclose information to
someone outside the BHF, for example, if we need a reference, we
will make sure we tell you beforehand, unless we are required to
disclose this information by law.
If you are unsuccessful in your job application, we may hold
your personal information for up to 12 months after we’ve finished
recruiting for the post you applied for. After this date we will
destroy or delete your information. We keep de-personalised
statistical information about applicants to develop our recruitment
processes however no individual applicant would be identifiable
from this information. If you commence employment with the BHF,
your data will be processed in accordance with your employment
contract and other applicable policies.
How we may use your information
We may use your information for a number of purposes including
- To provide you with the services, products or information you
have requested or which we feel may interest you where you have
consented to being contacted;
- To process donations we may receive from you;
- To fundraise;
- To create an account for you if you register with us;
- To provide you with information about our work or our
activities that you have agreed to receive;
- To fulfil sales contracts you have entered into with us as part
of our shops;
- To invite you to participate in interactive features on our
website when you choose to do so;
- For administration purposes (for example we may contact you
regarding a donation you have made or the event you have registered
- For internal record keeping, including the management of any
feedback or complaints;
- To invite you to participate in surveys or research (although
this is voluntary);
- To use IP addresses to identify your approximate location, to
block disruptive use, to record website traffic or to personalise
the way our information is presented to you;
- To analyse and improve the services offered on our sites to
make it as user-friendly as possible;
- Where it is required or authorised by law; and
- We may assess your personal information for the purposes of
credit risk reduction or fraud prevention.
If you enter your contact details into one of our online forms,
we may use this information to contact you, even if you don’t click
‘submit’ on the form. We will only do this to see if we can help
with any problems you might be experiencing with the form or with
We may contact you for marketing purposes by email or text
message if you have agreed to be contacted in this manner for
marketing purposes and do not opt out of receiving further
marketing information. We may also send you service communications
via email or text, for example where you place an order for goods
or services on our website, or you have made a donation by
If you have provided us with your postal address or telephone
number we may send you direct mail or telephone you about our work
unless you have told us that you would prefer not to receive such
It is your choice as to whether you want to receive information
about our work and the ways you can get involved. If you do not
want us to use your personal information in these ways please tick
the relevant box situated on the form on which we collect your
data. You may opt out of marketing emails at any time by clicking
the ‘unsubscribe’ link in our marketing emails, and can opt out of
receiving marketing texts by sending us an "opt out" text message.
You can also change any of your marketing preferences at any time
(including telling us that you don’t want us to contact you for
marketing purposes by telephone, or send you direct marketing by
post) by contacting our Customer Support Centre on 0300 330 3322 or
We will not use your information for marketing purposes if you have
indicated that you do not wish to be contacted for such purposes.
However, we will retain your details on a suppression list to help
ensure that we do not continue to contact you.
Information sharing and disclosure
The BHF may share your personal information with other BHF
entities, trading subsidiaries, suppliers or service providers to
provide the products or services you've requested from our site(s)
where, for example, we use a separate company to deliver goods to
BHF may share your information with our trusted partners that we
work with in connection with our charitable purposes, and other
entities that act as fundraisers for BHF, sell BHF products or
provide BHF information and marketing (subject to your
communication preferences). We require these third parties to
comply strictly with our instructions and data protection laws and
we will make sure that appropriate controls are in place.
We may ask for your permission to send your contact details to
third parties including carefully selected partner organisations
and other charities so that they can send you information about
themselves or their events, products or services which may be of
interest to you, however no information will be shared in this way
without your permission.
We may disclose your personal information to third parties if we
are under a duty to disclose your personal data in order to comply
with any legal obligation (for example to government bodies and law
enforcement agencies), or in order to enforce or apply our rights
(including in relation to our website or other applicable terms and
conditions) or to protect the BHF, for example in cases of
suspected fraud or defamation.
If you contact our nurses, dieticians or advisors on our Heart
Helpline, you may choose to provide details of a personal nature.
Only the Heart Helpline nurses will use your personal information
and only for the purposes of responding to your enquiry. They will
not pass your details on to anyone else without your express
permission except in exceptional circumstances to comply with the
nurses’ code of professional conduct or the law. Your personal
information and details of your enquiry will be recorded for
quality and monitoring purposes and stored on a secure database. If
for any reason you want your details removed from these records,
please contact the Heart Helpline on 0300 330 3311.
We are committed to protecting the privacy of the young people
that engage with us through our prevention, survival and support
services for young people on our website, at events and at
Our fundraising events also request specific information about
the age of participants. If you are under 18 and would like to get
involved, please ensure that you have consent from a parent or
guardian before giving us your personal information. When we
collect data about a child or young person aged under 18 we will
make it very clear as to the reasons for collecting this data and
how it will be used.
Inappropriate website content
If you post or send any content that we believe to be
inappropriate, offensive or in breach of any laws, such as
defamatory content, we may use your personal information to inform
relevant third parties such as your internet provider or law
Where we may store your information
For financial and technical reasons we may, on occasion need to
use the services of a supplier outside the European Economic Area
(EEA), however we will ensure that your information is held in
compliance with the European data protection regulations. By
submitting your personal information you agree to this transfer,
storing or processing at a location outside the EEA. We will take
all steps reasonably necessary to ensure that your data us kept
Keeping your records
We keep records for as long as required to operate the service
in accordance with legal requirements and tax and accounting rules.
Where your information is no longer required, we will ensure it is
disposed of in a secure manner.
We use different types of cookies to help our websites work
well. A cookie is a small file of letters and numbers that we may
put on your computer or mobile device. These cookies allow us to
distinguish you from other users of the website helping us to
provide you with a good experience when you browse our website and
also allows us to improve our site. For example cookies will tell
us whether you have visited our site before or whether you are a
new visitor, or they can be used to measure the effectiveness of
our online marketing campaigns, to ensure we are getting a good
return on investment from our digital marketing.
The main categories of cookies that we use are:
1. Cookies that are necessary to run the
Our sites use some cookies which are essential
to keeping the site working and provide the services you need.
These include cookies that enable you to:
- stay logged in for an entire visit to the site, or
- add things to a shopping basket and keep them there until you
decide to check out.
2. Cookies which help us improve the site
are known as ‘analytics cookies’, ‘tracking cookies’ or ‘web
beacons’. We use analytics cookies:
- to see what website content is popular and how people are using
the site as they allow us to track users movement through our
websites. This type of information is amalgamated so that we
can build up a picture of how the site is performing.
- to make sure we offer you a consistent service. For example, if
we are testing new website content or we want to run a survey, we
already been asked to join the survey.
In addition, when we email you, we may place a tiny tag (also known
as ‘tracking pixel’ or ‘web beacon’) on the email we send out.
These do not collect any personal information, but they let us know
how many people are opening and reading our emails so that we can
choose more popular content.
The information we collect using analytics cookies does not
involve collecting the name or address of any user. The analytics
cookies that we use only operate through our websites so they and
the data they collect are not shared with anyone else.
3. Cookies which help us get value for money from
We occasionally use other types of cookies that can track how
our advertisements perform. These cookies will help us
identify which advertisements resulted in a “click through” to the
BHF website or someone downloading one of our advice sheets.
A note about Youtube cookies
We have begun to embed our Youtube videos using the
‘Privacy-enhanced’ settings. This uses a cookie if the video is
The cookies we specifically use when you visit our site. By
continuing to use our website you will have been deemed to have
have indicated to us or any overriding browser settings you may
For further information, please go to AboutCookies.org. You will find
details on how to delete cookies from your computer as well as more
general information about cookies. For information on how to do
this on the browser of your mobile phone you will need to refer to
your handset manual.
How you can control the cookies
used and placed on your computer
We use analytic cookies from two providers – Google Analytics
and Adobe Sitecatalyst. You can control our use of either or both
of these by clicking on the following links. Please note that if
will no longer be included in any tracking data from those tools
across all sites (not just BHF websites).
- Google Analytics
- Adobe Sitecatalyst
You can control the use and placing of any cookies on your
computer through the settings you select on your internet browser.
To do this, identify your internet service provider, click on the
relevant link below and follow the instructions.
PC or Mac browsers
- Internet Explorer
- Safari OSX
- Safari iOS
- Windows Phone
What will happen if you disable some or all of the cookies that
It would be impossible to use our online shop without cookies
enabled, as the shopping basket function wouldn’t work. If you
would prefer not to use our website, you can order goods by phone.
Call: 0845 246 4050 (Mon - Fri 9am - 5pm)
Your ability to edit and delete your account information and
The accuracy of your information is important to us. You can
edit your BHF account information, including your address and
contact details at any time. If you would like to change your
preferences or update the details we hold about you other than
online, please contact our Customer Support Centre on 0300 330 3322
or write to Customer Support Centre, British Heart Foundation,
Lyndon Place, 2096 Coventry Road, Sheldon, Birmingham, B26 3YU.
Under the Data Protection Act 1998 you have a right to request a
copy of the personal information we hold about you and to have any
inaccuracies corrected. We require you to prove your identity with
two pieces of approved identification. Please address requests to
the Data Protection Officer, Legal Team, British Heart Foundation,
180 Hampstead Road, London, NW1 7AW and we will respond within 40
days. Please provide as much information as possible about the
nature of your contact with us to help us locate your records. We
reserve the right to charge a fee of £10 for this process.
This policy only applies to websites owned or operated by
entities in the BHF Group. So if a link on this website takes you
to the website of a third party you should refer to the privacy
policy relating to that website to understand how your personal
We cannot accept any responsibility or liability for the privacy
practices of such third party websites and your use of such
websites is at your own risk.
We may update the terms of this policy at any time, so please do
check it from time to time. We will notify you about significant
changes in the way we treat personal information by sending a
notice to the primary email address you have provided to us or by
placing a prominent notice on our website(s). By continuing to use
our website you will be deemed to have accepted such changes.