Our privacy and cookies policy
This policy explains how the British Heart Foundation and all
entities in the British Heart Foundation (BHF) Group:
- treat personal information that is collected on all BHF
websites, including information relating to your past use of our
websites and previous order details, and
your use of our websites.
Personal information is information that can be used to identify
you, such as your name, address, email address, phone number and so
on, and which is not normally publicly available.
This policy only applies to websites owned or operated by
entities in the BHF Group. So if a link on this website takes
you to the website of a third party you should refer to the privacy
policy relating to that website to understand how your personal
information is managed by that third party or how they use
Information collection and use
Non- registered users
to track information about how people are using them. More
information on cookies and how to control the cookies we use can be
found further down the page.
- All BHF websites collect personal information when you register
- The website you sign up to will collect information such as
your name, email address and post code. Once you register with that
website you will not be anonymous to us when you subsequently sign
- We collect and retain information about your transactions with
us so that we can process your transactions and deal with future
your computer such as your IP address (the unique number that
identifies your computer when you use the internet) and we will
record this information.
- We will use the information that we obtain for the following
general purposes: to fulfill your requests for products and
services, improve our services, contact you, conduct research and
monitor the performance of our websites.
Information sharing and disclosure
The BHF and any entity in the BHF Group will never sell or share
your personal information with any third party except:
- to provide the products or services you've requested from our
site(s) where, for example, we use a separate company to deliver
goods to you,
- when we have your permission,
- as part of any legal proceedings or regulatory investigation,
- where we believe it is necessary to investigate, prevent, or
take action regarding illegal activities, suspected fraud,
potential threats to the physical safety of any person, violations
The BHF may share your information with other entities owned by
BHF that act as fundraisers for BHF, sell BHF products or provide
BHF information subject to your communication preferences.
We use three different types of cookies to help our websites
work well. A cookie is a small file of letters and numbers
that we may put on your computer. These cookies allow us to
distinguish you from other users of the website and this helps us
to provide you with a good experience when you browse our website
and also allows us to improve our site.
The main categories of cookies that we use are:
1. Cookies that are necessary to run the
Our sites use some cookies which are essential to keeping the
site working and provide the services you need. These include
cookies that enable you to:
- stay logged in for an entire visit to the site, or
- add things to a shopping basket and keep them there until you
decide to check out.
2. Cookies which help us improve the site –
analytics cookies and web beacons
These are known as ‘analytics cookies’, ‘tracking cookies’ or
We use analytics cookies:
- to see what website content is popular and how people are using
the site as they allow us to track users movement through our
websites. This type of information is amalgamated so that we
can build up a picture of how the site is performing.
- to make sure we offer you a consistent service. For example, if
we are testing new website content or we want to run a survey, we
already been asked to join the survey.
In addition, when we email you, we may place a tiny tag (also
known as ‘tracking pixel’ or ‘web beacon’) on the email we send
out. These do not collect any personal information, but they let us
know how many people are opening and reading our emails so that we
can choose more popular content.
The information we collect using analytics cookies is anonymous
and does not involve collecting the name or address of any user.
The analytics cookies that we use only operate through our websites
so they and the data they collect are not shared with anyone
3. Cookies which help us get value for money from
We occasionally use other types of cookies that can track how
our advertisements perform. These cookies will help us
identify which advertisements resulted in a “click through” to the
BHF website or someone downloading one of our advice
A note about Youtube cookies
We have begun to embed our Youtube videos using the
‘Privacy-enhanced’ settings. This uses a cookie if the video is
played. More information on this setting can be found here.
The cookies we specifically use when you visit our site
By continuing to use our website you will have been deemed to
may have indicated to us or any overriding browser settings you may
How you can control the cookies used and placed on your
We use analytic cookies from two providers – Google Analytics
and Adobe Sitecatalyst. You can control our use of either or
both of these by clicking on the following links. Please note
systems, you will no longer be included in any tracking data from
those tools across all sites (not just BHF websites).
You can control the use and placing of any cookies on your
computer through the settings you select on your internet browser.
To do this, identify your internet service provider, click on the
relevant link below and follow the instructions.
PC or Mac browsers
What will happen if you disable some or all of the cookies that
It would be impossible to use our online shop without cookies
enabled, as the shopping basket function wouldn’t work. If you
would prefer not to use our website, you can order goods by
Call: 0845 246 4050 (Mon - Fri 9am - 5pm)
Your ability to edit and delete your account information and
You can edit your BHF account Information, including your
address and contact details at any time. You cannot directly change
the name, address, contact details and other details of existing
orders, but can contact the BHF to change order details if you need
Contact our customer care team.
We may send you certain service or administrative communications
relating to the BHF website relating to your account, regardless of
your opt-out preferences. If you cancel your BHF Account you
will no longer be sent these messages.
If you place an order with the site, we will keep a record of
your details as entered at the time of the order for as long as
necessary to process your order and deal with any subsequent
The BHF Group may update this policy at any time. We will notify
you about significant changes in the way we treat personal
information by sending a notice to the primary email address you
have provided to us or by placing a prominent notice on our