British Heart Foundation ("BHF") website privacy
policy
BHF is committed to safeguarding your privacy online. We use the
information we collect about you to help us understand more about
how our site is used and to be able to send you communications
about BHF that may be of interest to you, either electronically or
otherwise. The "personal information" is information that enables
us to identify you, such as your email address, name, title and
address.
Please read the following policy to understand how your personal
information will be treated. This policy may change from time to
time so please check back periodically.
- What personal information does BHF
collect?
Information is collected for the BHF regarding supporters, service
users and visitors to our website: information regarding what pages
are accessed and when, information volunteered by you (such as
survey information), contact details and your preferred means of
communication.
- How does BHF use my information?
BHF uses the information we collect about you to help us with
understanding more about how our site is used and to be able to
send you communications that you have requested as well as those
which may be of interest to you, either electronically or
otherwise.
- Who is collecting your information?
When you are in the BHF website and are asked for personal
information, you are sharing that information with BHF alone unless
stated otherwise. For example, when you are using our secure online
donation pages, you are going through to a partner company, World
Pay plc and it is clear on the donation page when you are going
through to the World Pay site. Where information is not collected
directly from the BHF website, but is entered via a third
party, the information is not used in any way or for any purpose
other than to process the transaction or to pass the information on
to the BHF, unless otherwise stated.
- With whom does BHF share your
information?
As a general rule, BHF will not disclose any of your personally
identifiable information, except when we have your permission or
under special circumstances, such as when we believe in good faith
that the law requires it. When you are using our secure online
donation pages you are going through to a partner company and the
information you give such as your credit card number and contact
information is provided to them so that the transaction can take
place. Where information is collected via a third party, this data
is only used by the BHF unless otherwise stated.
BHF may make individual identifying information available to
affiliated third parties, including BHF Ventures Ltd our trading
subsidiary and our agents for marketing purposes. BHF also uses
such information to contact you for marketing purposes. BHF does
not sell on lists to others. From time to time, we agree with other
likeminded organisations to write to some of each other's
supporters for the mutual benefit of both.
- What are my choices regarding collection, use and
distribution of my information?
If you indicated that you are interested in receiving regular
information about BHF's work we will send you communications
regarding BHF's work and activities, either electronically or
otherwise. In addition, we may send you direct mail that we feel
may be of interest to you.
BHF does not sell or rent user information to anyone. From time to
time, we agree with other likeminded organisations to write to some
of each other's supporters, for the mutual benefit of both.
- What is BHF's policy on allowing me to update, correct
or delete my personally identifiable information?
The accuracy of your individual identifying information is
important to BHF. If you change email address or any of the other
information we hold is inaccurate or out of date, please email us
at internet@bhf.org.uk or write to Supporter Care, British Heart
Foundation, Greater London House, 180 Hampstead Road, London NW1
7AW.
- How does BHF protect my personal identifiable
information?
BHF is committed to taking reasonable steps to protect the
individual identifying information that you provide to us.
- What security precautions are in place to protect the
loss, misuse or alteration of my information?
Unfortunately, no data transmission over the Internet can be
guaranteed to be 100% secure. As a result, while we strive to
protect your personal information, BHF cannot ensure or warrant the
security of any information you transmit to us, and you do so at
your own risk. Once we receive your transmission, we make our best
effort to ensure its security on our systems.
- Users under 18
If you use this site for information about fundraising campaigning
or supporting the work of BHF, please let an adult know.
Cookies and privacy
We use several different types of cookies to help the website
work. The main categories are:
Cookies which are necessary to run the site
Our sites produce some cookies which are essential to keeping
the site working and provide the services you need. These
include:
- Cookies that enable you to stay logged in for an entire visit
to the site
- Cookies which enable you to add things to a shopping basket and
keep them there until you decide to check out.
Cookies which help us improve the site
Some cookies help us to see how people are using our
sites. These are known as ‘analytics cookies’ or
‘tracking cookies’. They let us know what areas of website
content are popular and how people are using the site. This
information is anonymous – we don’t collect anything that would
identify a user. We combine this data with the rest of
the visitor data and examine it as a whole to build up a picture of
how the site is performing. These cookies only work on our site and
are not shared with anyone else.
We also place tiny tags (also known as ‘tracking pixels’ or ‘web
beacons’) on some of the emails we send out. These do not
collect any personal information either, but they let us know how
many people are opening and reading our emails so that we can
choose more popular content.
We use cookies to test and improve the quality of our website
service. For instance, when we are testing new website content we
ask some of our visitors to answer a brief survey. To make
sure that we don’t ask the same people repeatedly and interfere
with their browsing too much, we set a cookie which remembers if
they have been asked to participate and what their answers
were.
On occasion, we also run multiple versions of a page. Some
of our visitors will be shown one version of a page and we then use
our analytics to see if this has helped people access more
information or experience a better user journey with us. To
prevent confusion we set a cookie to make sure that our visitors
always see the same version of a page instead of all the different
ones.
Cookies which help us get value for money from advertising
We occasionally use other cookies to track how our advertisements
perform. As with all our analytics cookies, all the
information we collect is anonymous. These cookies are used
solely to let us know which site a visitor clicked on for our
advertisement, that they have come through to our site and
completed whatever action we wished to see promoted - such
downloading a leaflet or ordering an information pack.
A note about Youtube cookies
We have begun to embed our Youtube videos using the
‘Privacy-enhanced’ settings. This uses a cookie if the video
is played. More information on this setting can be found
here.
Additional Information
More information on the EU Cookie Directive can be found
here.
Controlling Your Cookies
Instructions on how to set the options on your browser to
control what types of cookie you will accept can be found here
(select the link that corresponds to your browser).
There are also a lot of 3rd party controls which can offer even
greater flexibility and depth of control around which cookies you
accept. These changes would apply to all sites you visit, not
just those run by the British Heart Foundation.
Opting Out of Analytics Services
The BHF uses 2 different analytics providers which you can opt
out from. Once opted out, you will no longer be included in
any tracking data from those tools across all sites (not just BHF
ones).
Offline Methods of Contact
If you do not wish to use our website there are other ways we
can help you.
Our cardiac nurses and heart health advisors are on hand
to help with any questions or concerns you have about
heart health and heart conditions.
Call us on 0300 330 3311 (similar cost to 01 or
02 numbers). Lines are open 9am-5pm Monday to Friday.
Taking part in an event
To find additional information or to register for one of our
fundraising events, please call us on 0845 130
8663
Donating to us
If you wish to donate offline, send a cheque made payable to
British Heart Foundation and take it to your local BHF Shop or post it to:
British Heart Foundation, Greater London House, 180 Hampstead Road,
London, NW1 7AW
If you have any questions about making a donation, please call
us on 0844 847 2787.
Finding your nearest shop
Book a free collection online for
furniture and electrical items you would like to donate, or call
0844 412 5000