Our latest campaigns

The British Heart Foundation runs various awareness and fundraising throughout the year.

Contact the Press Office for details and images or call 020 7554 0164

November

BHF launches the Yoobot to tackle childhood obesity

Yoobot logoIn it's fourth year, our Food4Thought initiative and its innovative new online game – the Yoobot - aims to help children to make informed and healthier food choices.

The majority of Britain’s youngsters are unaware of the devastating effects eating junk food can have, according to a BHF survey. It foud that seven out of ten children (73%) were unaware that a shortened life was the worst consequence of eating badly.

Nearly half (45%) of all eight to 15-year-olds thought the most dangerous side effects of eating junk food were to make them put on weight, cause their teeth to rot, give them spots or make them unpopular.

August

British Heart Foundation invited the Nation to tune in and ‘Watch Your Own Heart Attack’

Actor Steven Berkoff in BHF AdvertAs part of a wider campaign to tackle heart attacks, we invited the British public to ‘watch their own heart attack’ by visiting www.2minutes.org.uk

The two-minute film, starring the critically acclaimed actor Steven Berkoff, was created to raise awareness of heart attack symptoms, and to dispel the commonly held myths of the ‘Hollywood’ heart attack.


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