food labelling characterFood Labelling - why we support traffic light labelling

Food labels are vital in helping people make quick decisions about what foods they buy.

We back the findings of the independent research commissioned by the Food Standards Agency (FSA) published in May this year.

The research tested different food labelling models for understanding and comparison and identified the elements that should work best.

It found that a clear and consistent front of pack food labelling system incorporating traffic lights, GDAs (Guideline Daily Amounts) and the terms high, medium and low, should make it easier for people to make healthy choices.

We believe that a traffic light system is key as it provides a clear guide about the level of fat, saturated fat, sugar and salt in products which are highly processed like ready meals, by labelling each nutrient as either high (red), medium (amber) or low (green).

  • Red - means 'enjoy it once in a while'
  • Amber - means 'OK most of the time'
  • Green - means 'go for it'

We believe that a clear and consistent scheme incorporating traffic lights must be supported by the Government and adopted by all food companies, in line with the findings of the independent report, to help people to make more informed choices about the food they buy. 

Food labelling guideOrder our Guide to Food Labelling

Our Guide to Food Labelling (G54) explains just what food labels mean to make it easier for you to choose which foods help you, and your family keep heart healthy.

To order this booklet go to:


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Keep your heart healthy by following a balanced diet.

Keep your heart healthy by following a balanced diet.
Keep your heart healthy by following a balanced diet.
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