Food4thought
Childhood obesity is a growing issue in the UK and a looming
threat to the next generation’s future heart health.
Food4Thought campaign, now in its fourth year,
tackles this issue by arming children with the tools and
information they need to make healthier, more informed decisions
about food and lifestyle.
We're also calling on all concerned
parents, grandparents, family members and teachers to take
action and join our Food4Thought
campaign.
Today you can:
Support our call for a ban on junk food marketing to kids
Junk food advertising is currently banned
during children’s TV programmes. This may sound like great news
but as few as one in
20 of the programmes most watched by children are
covered by this ban.
When children watch their favourite shows such
as Coronation Street they’re often targeted by ads for unhealthy
food. The influence of these adverts must end so that we can give
children a chance to make healthier choices and
lower their future risk of developing heart
disease.
As a new BHF
report points out, we are also concerned about
misleading adverts which encourage parents to buy unhealthy food
for their children. We believe the Government has to make
a stand.
Email Gordon Brown
In December BHF Chief Executive, Peter
Hollins, and celebrity mum, Natasha
Hamilton of Atomic Kitten fame delivered 14,000
postcards from BHF campaigners to Downing Street
The postcards ask Gordon Brown to
stand up to the companies who put profit before
the health of Britain’s children, and ban all junk food
advertising on television before 9pm.
It’s not too late to get
involved.
What else are we doing?
Children's websites
- Your children can create a mini digital
version of themselves with our Yoobot -free at
yoobot.co.uk
- Our Junkmonkeys.tv
website for 11 year olds and over is a fun, virtual world
where children can learn about junk food companies' marketing
tricks.
- Our cbhf website for
5-11 years olds shows children how to keep heart
healthy. New site coming soon!
Take action on food labelling
Food labels are vital in helping people make quick
decisions about what foods they buy. We're backing the Food
Standards Agency's which colour-coded traffic light
labelling.
Find out how you can support our
campaign
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