Food4thought

Childhood obesity is a growing issue in the UK and a looming threat to the next generation’s future heart health.

Food4Thought campaign, now in its fourth year, tackles this issue by arming children with the tools and information they need to make healthier, more informed decisions about food and lifestyle.

We're also calling on all concerned parents, grandparents, family members and teachers to take action and join our Food4Thought campaign.

Today you can:

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Demand Gordon Brown bans junk food marketing to kids 

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Top tips for a healthy kids packed lunch

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Is your child is a healthy weight

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Top tips on making a fast food treat

 

Support our call for a ban on junk food marketing to kids

Junk food advertising is currently banned during children’s TV programmes. This may sound like great news but as few as one in 20 of the programmes most watched by children are covered by this ban.

When children watch their favourite shows such as Coronation Street they’re often targeted by ads for unhealthy food. The influence of these adverts must end so that we can give children a chance to make healthier choices and lower their future risk of developing heart disease

As a new BHF report points out, we are also concerned about misleading adverts which encourage parents to buy unhealthy food for their children. We believe the Government has to make a stand.

Email Gordon Brown

Peter Hollins at Downing StreetIn December BHF Chief Executive, Peter Hollins, and celebrity mum, Natasha Hamilton of Atomic Kitten fame delivered 14,000 postcards from BHF campaigners to Downing Street

The postcards ask Gordon Brown to stand up to the companies who put profit before the health of Britain’s children, and ban all junk food advertising on television before 9pm.

It’s not too late to get involved.

What else are we doing?

Children's websites

  • Your children can create a mini digital version of themselves with our Yoobot -free at yoobot.co.uk
  • Our Junkmonkeys.tv website for 11 year olds and over is a fun, virtual world where children can learn about junk food companies' marketing tricks.
  • Our cbhf website for 5-11 years olds shows children how to keep heart healthy. New site coming soon!

Take action on food labelling

Food labels are vital in helping people make quick decisions about what foods they buy. We're backing the Food Standards Agency's which colour-coded traffic light labelling.

Find out how you can support our campaign


Got any questions about this page?

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Demand Gordon Brown bans junk food marketing to kids - take action!
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Tried and tested lunch box ideas that your children will love!

Tried and tested lunch box ideas that your children will love!
Tried and tested lunch box ideas that your children will love!
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