February 27, 2013

Fags over family? Smoker’s choice sparks hate from loved ones

Family walkingNearly a third of smokers surveyed admit their children or family hates them smoking and a quarter enjoy smoking less nowadays because they feel more guilty about it.

Proving loved ones can often come a poor second to cigarettes, almost one in five of smokers confessed they could buy more for their family if they were to quit smoking, according to figures we've released to mark the launch of the thirtieth annual No Smoking Day campaign.

The data showed money matters often prick the conscience of smokers; as just over a third said they feel guilty about the amount they spend on cigarettes and a similar number stated they avoid thinking about it.

Not only were smokers keen to dodge calculations on cost but self-deception was also evident, as one in five acknowledged they probably underestimate how much they spend on cigarettes.

Out of the 2,000 smokers questioned, a quarter surprisingly reported that money is actually a bigger motivator to quit smoking than the effects on their long-term health.

What could you get if you swapped your fags for swag?

Put in the number you smoke per day or per week and find out:

We're using this insight for our No Smoking Day campaign this year by encouraging smokers to ‘swap fags for swag’ and think about the financial incentives of quitting. An average smoker, based on 20 a day, can save £7 a day, £49 a week, £210 a month and £2,555 a year if they quit. 

Our Associate Medical Director, Dr Mike Knapton, said: “These figures reveal the emotional burden smokers endure by feeling guilty about the impact their addiction has on family life and their finances. Fortunately, if you smoke and want to stop, we’re here to help.

“More than 750,000 smokers will attempt to quit on No Smoking Day on Wednesday 13 March so why not get ready to join in and reward yourself and your family with the money you save when you ‘swap fags for swag’.”

Each year, the No Smoking Day campaign is responsible for helping more than 750,000 people across the UK attempt to quit on the day, and for inspiring another 1.5 million to seek out information to help them quit in future.

Approximately 10 million UK adults smoke but about two thirds say they want to give up.

Smokers who want to find out more can visit WeQuit.co.uk, or call our free helpline on 0800 434 6677