28/09/09

'Exercise? Am I bothered?' say Britain's children

Only one in eight young people get the recommended daily amount of exercise.

Britain's youngsters are failing to get enough daily exercise, with only one in eight of them getting 60 minutes of physical activity a day - the recommended daily amount - according to a survey published for our Food4Thought campaign today.

The survey found nearly one in three children did under an hour of exercise a week.

Worryingly, 78% of children were unaware of the recommended daily amount of exercise they should be doing, with 30% even admitting they ‘can't be bothered' to exercise on a daily basis.

Recent research has predicted that if current trends continue two thirds of all children will be overweight or obese by 2050.

Of the children surveyed, one in five considered exercise to be ‘a chore' and think you only need to do it if you're overweight.

Children are now spending more time on their computers and mobile phones with over half (55%) admitting they spend 60 minutes or more a day texting and/or chatting to their friends and visiting social networking websites.

We've released the new survey results as we launch our Food4Thought campaign, aimed at getting children more active as part of the battle against childhood obesity.

Alongside this, we welcomes the arrival of its latest schools initiative Ultimate Dodgeballan attempt to fire up children's interest in physical activity throughout UK schools.

This year's campaign also marks the return of the Yoobot

With over one million Yoobots being created last year, this innovative online game has become a staple in children's lives and helps them to make informed and healthier food choices.

Dr Mike Knapton, BHF Director of Prevention and Care, said: “We have a generation of kids growing up who have a shockingly blasé attitude towards exercise and being active.

Ultimate Dodgeball is a great way to get children interested in sport and physical activity - young people need to switch off their square eyes and get in the habit of exercising now”.

The Food4Thought campaign is also backed by former British Olympic champion Sally Gunnell.

She said: "As a mum, I know how children can benefit from being active. It's something that all children should enjoy as part of a healthy lifestyle and is also a great way to socialise with friends.

"Children's sluggish attitude towards daily exercise is worrying and it's great to see the BHF thinking of new ways to get them intrigued and active again”.

For further information on the Food4Thought campaign visit bhf.org.uk/junkfood