October 05, 2012
Fundraising at work made easy
Fundraising is paramount to the life-saving work that we do
as the nation’s heart charity. Without our valued supporters across
the UK putting both their time and effort into raising vital funds
we would not be able to beat heart disease together.
Raising money for the BHF can be fun
and can include your family, friends or work
colleagues, whether that be asking for their support with
donations or involving them directly in
your fundraising activities.
One example of how fundraising in work can reap rewards is that
of milk&more staff and the generosity of their customers that
has recently helped to bring the total amount raised us by
milk&more up to £250,000. This has been
largely made up of customer donations, collected by their
2,000 strong fleet of milkmen, as well as
individual fundraising activities.
David ‘Awesome’ Warwick, one of milk&more's
milkmen, ran the London Marathon this year in
order to raise funds for our vital work. Here, he offers his top
tips to successful fundraising:
The BHF is a cause close to my heart and it has been a great experience raising money to help the millions of people in need of the charity’s help
“I was lucky enough
to secure one of four places made available for milk&more
milkmen to run the London Marathon this year and I jumped at the
chance of signing up. I have run the marathon in the past and was
thrilled to be able to run it once again in the name of the BHF and
raise a significant amount
to contribute towards
such a worthy cause.
“Work can be a fantastic way to tap into contacts and
increase the amount you can raise for a cause. As
I work closely with local communities and have great relationships
with my customers, I decided that the best approach would be to
draft up a letter that the rest of the milk&more milkmen could
distribute to their customers. I didn’t stop there though, I also
asked my fellow milkmen to sponsor me and managed to raise close to
£9,000 for the BHF!
“It is also important to thank those who have sponsored you with
donations. I made sure that we sent out a thank you
letter to everyone who supported us to help to show them
their donations were appreciated and where the money would go.
“Another key fundraising tactic that I found worked particularly
well was to wear a BHF t-shirt and share the news of my forthcoming
fundraising endeavour with potential sponsors to keep it front of
mind and encourage them to put their hands in their
pockets. I also found that the best possible way to
garner support is to make people aware of the ways in which any
fundraising money donated will make life-saving changes for people who need surgery, care or
support. I achieved this by having information about the BHF’s
projects and campaigns at my fingertips and sharing it with people
“The BHF is a cause close to my heart and it
has been a great experience raising money to help the
millions of people in need of the charity’s help."
Dairy Crest and milk&more depots around the UK aim
to raise £500,000 for us to help support the 2.7
million people living with heart disease.