January 07, 2013
New ‘food smart’ campaign must not be a flash in the pan
A new campaign exposing unhealthy foods
and encouraging people to be ‘food smart’ has been launched across
the UK today.
The Change4Life ‘Be Food
Smart’ initiative will feature graphic adverts revealing a
bottle of cola contains 17 sugar cubes while a large pizza is
loaded with enough fat to fill a wine glass.
The advert encourages everyone to think about
what is in the food they’re eating so they can better
manage the amount of salt,
saturated fat and sugar in their diets.
The campaign will also see retailers and manufacturers promote
healthy foods and supermarkets offer deals on healthier
Victoria Taylor, our Senior Dietitian, said:
“This certainly looks like a tasty partnership
between the food industry and Government but we need to make sure
it’s not just a flash in the pan.
“If we’re to lessen the heavy burden of
obesity this campaign must provide the spark for a
continued, joined-up approach to the promotion of
healthy eating and physical activity across the UK
“We all have a responsibility for the food we
eat and cook at home but it’s important we’re supported and
encouraged to make healthy choices by our environment.
What we see on TV, the labels on
packaging and the way we learn about food and cooking all play
their part and can make a healthy difference to our diets.”
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