Weight Watchers

We launched our partnership with Weight Watchers in January 2005. Together we have carried out a wide variety of engaging activities which have inspired over 1,700 Leaders and 1 million members across the UK to raise vital funds and take steps to look after their own hearts.

Beating heart disease together

Weight Watchers staff, Leaders and members have helped raise vital funds for the BHF through;

• Activities in meetings - from raffles and cake sales to sponsored slims and walks.
• Get Active - a joint initiative to encourage Leaders and members to get more active and raise vital funds for the BHF by organising their own sponsored walk.
• World Experience treks - exclusive and challenging treks in Europe.
• Mobile phone recycling - distributed recycling envelopes through meetings.
• Sales promotions - donations from Weight Watchers through a selection of products sold in meetings from a Keep Me Bag to a joint branded healthy recipe cook book.
• Employee fundraising - through payroll giving and by supporting our fundraising campaigns and events including the London to Brighton Bike Ride, National Heart Month and the Big Donation stock appeal.

We have also worked with Weight Watchers to raise awareness of the benefits of leading a healthier lifestyle:

• Heart disease statistics, risk factors and heart health tips and information in Weight Watchers magazine, weekly meeting materials, meeting topics and on their website.
• Weight Watchers have donated free advertising for BHF campaigns on their website, and in their magazine and meeting materials.
• Joint PR campaigns.

Partnership impact

• To date the partnership has raised over £1 million which is already being used to help save more lives.
• We have been able to communicate healthy lifestyle messages to over 1 million Weight Watchers Leaders and members across the UK.
• Over 100 Weight Watchers’ members have taken part in the tailor made Weight Watchers’ overseas treks for the BHF raising over £200,000.
• Generated 274 press cuttings, just under 60 million opportunities to see and an AVE of around £570,000.
• Weight Watchers won ”Outstanding Results in Building Community Support” at BHF’s Heart of Business Awards, 2008.

"The BHF is close to all our hearts because most of us know someone who has been touched by heart disease. Our 1 million members across the UK have really pulled out all the stops to make this fundraising partnership a great success.

"The BHF team understand our business and together we have been able to develop a partnership that really adds value to both organisations.”
Melanie Stubbing, President of Weight Watchers International

Interested in becoming a corporate partner?

Contact us and help us beat heart disease.