Home Retail Group

Home Retail Group, owner of Homebase and Argos, chose the BHF as its first ever group charity partner in a two year relationship from July 2008 to July 2010.

The partnership, called 'Keeping Hearts Beating' raised a staggering £3,192,674 - smashing its original target by over £1 million.

Beating Heart Disease Together

Home Retail Group staff and customers have helped raise vital funds for the BHF through;

• Staff fundraising - The success of the partnership lies with the amazingly dedicated colleagues in stores, sites and offices and the generosity of their customers. Colleagues truly embraced the cause and held fundraising activities up and down the country.
• Cause Related Marketing & Point of Sale – sales promotions on tomato plants, a rose bush and strawberry plants helped to bring in an additional £60,000.  Stores also sold a range of products for the BHF including Trolley keyrings, Reindeer Food and pin badges.
• The BIG Donation – in 2009 Home Retail Group colleagues collected an outstanding 40,000 bags, the equivalent of over £320,000 for BHF Shops
• Red for Heart – all stores and sites took part in BHF’s National campaign, donning red outfits and selling heart-shaped pin badges – helping the BHF to raise over £2.1 million in February 2009

Partnership impact

• Home Retail Group was able to engage colleagues and customers in a cause close to their hearts, raising an amazing £3,192,674 for BHF
• The partnership helped to fund over 1,000 defibrillators across the UK, put in post 11 new Community Resuscitation Development Officers Posts (CRDO) for 2 years and helped to start 184 Heartstart schemes
• The partnership achieved a total of 967 press cuttings in national, consumer, trade and regional media
• Although the partnership has officially come to an end, Home Retail Group is continuing to raise approximately £40,000 per quarter for BHF through 70 car park clothing donation banks

“Home Retail Group staff and customers have been extremely generous with their time, support and money and we are absolutely delighted to have raised over £3 million so quickly.

"We are committed to supporting the local and national communities in which we operate and we are really excited to be a part of increasing the number of life saving equipment, defibrillators, across the country."
Ceri Wootton, Community Affairs & Workplace Manager

Interested in becoming a corporate partner?

Contact us and help us beat heart disease.