New Covent Garden Soup
We have been
working with New Covent Garden Soup Co. since 2010 and an
incredible £35,000 has been raised from sales of our
Heart Warming soup.
The soup was originally launched as New Covent Garden Soup Co.'s
soup of the month in support of Red for
Heart, our National Heart Month campaign, but following the
partnerships huge success, the soup is now available to enjoy all
Beating heart disease together
- Point of Sale: New Covent Garden Soup
Co. on-pack promotions in major supermarkets across the UK.
- Cause Related Marketing: The soup is available
all year round with special limited edition Red for Heart packs
available during February’s National Heart Month. New Covent Garden
Soup Co. has donated £35,000 to the BHF from soup sales to
The BHF and New Covent Garden Soup Co. have successfully worked
together to create a distinctive soup product that is low in fat,
salt and sugar and includes a variety of vegetables which can count
towards your five-a-day and be enjoyed as part of a healthy
The partnership has raised an impressive £35,000 to date.
In 2010, the ‘Heart Warming Soup’ promotion was the best selling
soup of the month for New Covent Garden Food Co since October 2007
selling over 500,000 cartons of the soup. The partnership raises
awareness of heart disease and leading a healthy lifestyle via on
All funds raised will go towards helping to save and improve the lives of those affected by heart disease
Nick Munby, Senior
Brand Manager, New Covent Garden Soup Co. said: "Following the
success of our partnership with the British Heart Foundation since
2010, we are delighted to be again supporting the BHF with our
Heart Warming soup all year round.
"The soup is very tasty way towards getting your five-a-day and
is made up of a delicious tomato base, blended with onion, carrot,
courgette, celery, red pepper and lentils, all finished with an
aromatic mix of thyme, parsley & rosemary. All funds raised
through its sales will go towards helping to save and improve the
lives of those affected by heart disease.”
Interested in becoming a corporate partner?
Contact us and help us
beat heart disease.