Colgate

Colgate Palmolive has raised over £300,000 for us over the last 3 years through a successful marketing campaign and dedicated employee fundraising.

Beating heart disease together

• Point of Sale - Colgate on-pack promotions ran in Boots stores throughout February.
• Staff fundraising - Employees have taken part in our London to Brighton bike ride dressed in red for our Wear Red Day during National Heart Month and given away unwanted clothes and goods for our Big Donation campaign.
• Cause Related Marketing - The partnership was promoted during Oral Health Month in September 2008. Colgate donated 10p to us for every old toothbrush donated and gave away new ones for free. 

Partnership impact

• The partnership has raised an impressive £300,000.
• Partnership competitions generated 154 pieces of press coverage, including 4 National pieces.
• Colgate produced a joint partnership leaflet for Tesco Pharmacy heart health goodie bags- raising awareness amongst a new audience.

Interested in becoming a corporate partner? Contact us and help beat heart disease.