Flora pro.activ

Helping women get heart healthy

It’s an enduring myth that heart disease only affects men. In fact, it kills 3 times more women than breast cancer, yet many women simply aren't aware that they could be at risk.

The good news is that we’ve teamed up with Flora pro.activ to raise awareness of heart disease amongst women and get more women thinking about how they can help reduce their risk with simple lifestyle changes such as lowering cholesterol through diet.

As part of our partnership Flora pro.activ will donate £750,000 over the next three years in support of our life-saving work.   

Together, we’re launching the ‘Love your heart’ campaign in September 2012 and will reach women through a variety of communications including press and television advertising, news coverage, social media, lots of information online and special packs of Flora pro.activ spreads.

To find out more about our campaign with Flora pro.activ, visit loveyourheart.com.

Sinead Stack, Flora pro.activ Brand Manager at Unilever UK said: “We are proud to be working in partnership with the nation’s heart charity, the British Heart Foundation. Together we aim to raise awareness of heart disease amongst women in the UK by encouraging women to love their hearts and spreading the message that with simple diet and lifestyle changes, people can help reduce their risk of heart disease”.