Standardised tobacco packaging
The tobacco industry are using packaging to
make its products more attractive, especially to children. Smokers
are almost twice as likely to have a heart attack compared with
people who have never smoked. Standardised packs, intended to
protect children from the harms of tobacco, must happen as soon as
The tobacco industry have been putting up a big fight as they
know that standardised packaging would take away one of their last
forms of advertising for their lethal products. Thousands of you
fed into the UK Government consultation on standardised packaging
and contacted your MPs in support of this move.
The UK Government recently announced a review into standardised
packaging and its effects on public health. Once complete, a law to
bring in the measure could be passed and standardised packs brought
in by 2015.
We'll be keeping a close eye on the review and what happens
next. Thank you to all of our campaigners for supporting the
campaign so far, this outcome wouldn't have been possible without
their time and efforts.
Find out more
about the review
Download our booklet
to see why our campaigners support standardised packs
What's happening in Europe?
The European Parliament recently voted on measures intended to
deter young smokers and stop the tobacco industry from using their
packs as a marketing tool to recruit the next generation of
Hundreds of campaigners contacted their Members of the European
Parliament (MEPs) urging them to support these measures.
The result of the vote has meant that health warnings will get
bigger, but disappointingly slim cigarettes haven't been banned.
MEPs recently voted to:
- increase health warnings to cover 65% of packets, on both sides
and top of the box
- ban tobacco flavours such as vanilla, chocolate and
- ban cigarettes being sold in packs of less than 20
Important progress has been made with these measures being
passed, but more could have been done to protect children from the
marketing of tobacco products.
Read more on the
outcome of the vote
Why standardised packaging?
While tobacco advertising is being made a thing of the past,
advertising on cigarette packaging remains a clear anomaly. We
want to see plain cigarette packs introduced – to end this loophole
of tobacco advertising. Standardised packaging will make smoking
less attractive, particularly to young people, by:
- Removing all logos and attractive colours from the packs
- Making the health warnings more prominent
- Ensuring that smokers aren't being misled about some brands
being less harmful than others
More facts about standardised packs
Why does packaging matter? Read our report to find out