January 10, 2014
Cool and intelligent? Must be a cyclist
we prepare to open registration for the London to Brighton Bike Ride 2014, we have
discovered that Brits consider cyclists to be cooler, more
intelligent, and more charitable than the average person.
In a psychological study conducted
by scientists at Mindlab, an Implicit Association Test examined
people’s subconscious attitudes towards different sports. The test
revealed that people think cyclists have a unique blend of
intelligence, generosity and the cool factor.
- nearly a quarter of us (23%) would choose to go on a date with
a cyclist over a selection of other sportspeople
- more than one in four (27%) would also want a cyclist on our
pub quiz team
- When it comes to tandems the top choice of partner would be
Holly Willoughby (22%) or Michael McIntyre (13%)
- more than one in ten of us (12%) have completed a charity bike ride before, making it one of the
top challenges for Brits to take on
- a massive 80 per cent of people would be impressed if a date or
partner had completed a charity
- when looking for love, a third of us (32%) think it is
important that a potential partner keeps active.
- not even the dreaded Lycra shorts could put us off, with 63 per
cent of us confessing to love or like the stretchy material
London to Brighton bike ride 2014
to Brighton Bike Ride supported by Santander will celebrate its
39th year on June 15. This year we are opening
registration early -10am on Saturday 18 January - to give you
more of a chance to snap up a coveted spot on the start line of
Europe's largest charity bike ride.