January 10, 2014

Cool and intelligent? Must be a cyclist

London to Brighton bike rideAs we prepare to open registration for the London to Brighton Bike Ride 2014, we have discovered that Brits consider cyclists to be cooler, more intelligent, and more charitable than the average person.

In a psychological study conducted by scientists at Mindlab, an Implicit Association Test examined people’s subconscious attitudes towards different sports. The test revealed that people think cyclists have a unique blend of intelligence, generosity and the cool factor. 

The results

  • nearly a quarter of us (23%) would choose to go on a date with a cyclist over a selection of other sportspeople
  • more than one in four (27%) would also want a cyclist on our pub quiz team
  • When it comes to tandems the top choice of partner would be Holly Willoughby (22%) or Michael McIntyre (13%)
  • more than one in ten of us (12%) have completed a charity bike ride before, making it one of the top challenges for Brits to take on
  • a massive 80 per cent of people would be impressed if a date or partner had completed a charity challenge.
     
  • when looking for love, a third of us (32%) think it is important that a potential partner keeps active.
  • not even the dreaded Lycra shorts could put us off, with 63 per cent of us confessing to love or like the stretchy material

London to Brighton bike ride 2014

The London to Brighton Bike Ride supported by Santander will celebrate its 39th year on June 15. This year we are opening registration early -10am on Saturday 18 January - to give you more of a chance to snap up a coveted spot on the start line of Europe's largest charity bike ride.

Register your interest today