February 7, 2013

Joe Swash urges supporters to step up and beat heart disease

Jo SwashFormer soap-star and jungle adventurer, Joe Swash, is calling on people to step up to the challenge and climb the equivalent height of the Alps at our Beat the Peak events to raise funds for the Mending Broken Hearts Appeal.

Joe is asking people to climb the steps of local buildings multiple times until they reach the equivalent altitude of one of Europe’s highest peaks.

Find out more about Beat the Peak in your area

take part in an international challenge within your very own town or city

Participants can choose whether to climb the equivalent of Mont Blanc at 4,810 metres high, Eiger at 3,970 metres high or Sass Rigais at 3,025 metres high. With it being a huge challenge, we are encouraging people to get friends, family and colleagues together and work as a relay team. The events are taking place in five Heart Towns.

Joe Swash, former star of EastEnders and host of ITV2’s I’m A Celebrity Get Me Out Of Here Now, said: “Beat the Peak provides a unique opportunity to take part in an international challenge within your very own town or city."

He added: “The life-saving work that the Mending Broken Hearts Appeal is raising funds for is particularly important to me as I sadly lost my dad when he suffered a heart attack when I was 12 years old. I really hope that people will put their best foot forward and join in the fun."

Registration is now open with a £15 fee and participants asked to pledge to raise sponsorship.