January 14, 2013

Red revealed as top workwear weapon for 2013

Rock Up In Red lipsForget power suits and killer heels – new research has found women feel more confident by simply wearing red in the office.

Our poll has revealed that red is fast becoming the new black, with over a third (37%) of women saying the colour makes them feel at their most confident.

Red has been revealed to be a key confidence booster; with over one in ten women (13%) admitting they would reach for their best red item in order to impress in the office.

As part of National Heart Month this February we are urging everyone to dress up in red on Friday February 1st for Rock Up In Red - joining the fight against heart disease, the UK’s single biggest killer.

What the experts say

The colour red is associated with confidence and power

Dr. Gayle Brewer, Senior Lecturer at the UCLan School of Psychology, said: "The clothes and colours we wear have a real impact on the way we feel and the image we project. The colour red is associated with confidence and power.

“It appears women are donning their best red dresses and suits in order to make their mark at work. You can guarantee I’ll be wearing my Little Red Dress on February 1 for the BHF.” 

Polly Shute, Fundraising Project Director at the BHF, added: “It seems that the fail-safe weapon at work for 2013 is the colour red.

“Whether it’s simply a dash of red lipstick, wearing that desirable Little Red Dress, or donning a red tie, organising a Rock Up In Red event is a great excuse to dress to impress with your colleagues on February 1st. .”

Mollie King

Mollie King shhh

The Saturdays' Mollie King is the face of our National Heart Month this February and is Rocking Up In Red to support the nation’s heart charity.

Mollie says: “I’m thrilled to be supporting the BHF this February by Rocking Up In Red. Whether its red nails, red lipstick or even red socks - it’s really easy to do. Anything goes, as long as it’s red!”