January 14, 2013
Red revealed as top workwear weapon for
power suits and killer heels – new research has found women feel
more confident by simply wearing red in the office.
Our poll has revealed that red is fast becoming the new black,
with over a third (37%) of women saying the colour makes them feel
at their most confident.
Red has been revealed to be a key confidence
booster; with over one in ten women (13%) admitting they
would reach for their best red item in order to impress in the
As part of National Heart Month this
February we are urging everyone to dress up in red
on Friday February 1st for Rock Up In
Red - joining the fight against heart disease, the UK’s single
What the experts say
Brewer, Senior Lecturer at the UCLan School of Psychology,
said: "The clothes and colours we wear have a real impact on the
way we feel and the image we project. The colour red is associated
with confidence and power.
The colour red is associated with confidence and power
“It appears women are donning their best red dresses and suits
in order to make their mark at work. You can
guarantee I’ll be wearing my Little Red Dress on February 1 for the
Polly Shute, Fundraising Project Director at
the BHF, added: “It seems that the fail-safe weapon at work for
2013 is the colour red.
“Whether it’s simply a dash of red lipstick, wearing that
desirable Little Red Dress, or donning a red tie,
organising a Rock Up In Red event is a great excuse to dress to
impress with your colleagues on February 1st. .”
The Saturdays' Mollie King is the face of our
National Heart Month this February and
is Rocking Up In Red to support the nation’s heart charity.
Mollie says: “I’m thrilled to be supporting the BHF this
February by Rocking Up In Red. Whether its red nails, red lipstick
or even red socks - it’s really easy to do. Anything goes, as long
as it’s red!”