July 02, 2012
A Great Britain, full of heart
We have partnered with The De Vere Group
to spread goodwill and positivity across the UK and
The De Vere Group is the UK's leading independent
hospitality group and through our charity
of the year partnership, its 65 properties across the UK
will be fundraising to support our life-saving
The De Vere Group's staff and customers across the UK will be
starting off the partnership by pledging a good
deed to raise money for our research and support.
Spread positivity by pledging to do a Great British good deed
We all know what a good
deed is but when was the last time you did one? Be it giving up
your seat on public transport, donating money to
or helping an elderly person with their heavy
Our partnership launch survey found, on average, a UK
adult does between 2-3 good deeds per week.
Donating money to charity was top of the
list of most recent good deeds (28%) as well as picking up litter
(16%), giving up their seat on public transport (12%),
taking part in a charity event (12%) and
helping someone carry luggage up stairs (11%).
Andrew Coppel, The De Vere Group CBE Group Chief
Executive, commented: “The De Vere Group is proud to be supporting
the BHF. We're asking our employees to
spread positivity by pledging to do a Great
British good deed to raise money to help the nation’s heart charity beat heart disease."