August 2, 2011

Married couples kiss goodbye to passion as the snogs dry up

KissOur new survey results reveal almost one in five (18%) married people don’t pucker-up with their partner for an entire week, while two in five married people (40%) kiss for just five seconds or less when they do get it on.

We've released the results on National Kissing Day to highlight our Emergency Life Support (ELS) skills campaign because the kiss of life - which is taught as part of ELS – could be the greatest kiss you ever give. We're working with Resuscitation Council UK (RCUK) and calling for ELS to become a mandatory part of the curriculum in each UK nation.

The survey results aren’t all bad news though. Young lovers in the 18 to 24 age group are making out an average 11 times each week and 5% of people aged over 45 are managing over 31 snogs each week.

East Anglians kiss the most with an average nine snogs each week but Scots are kissing the longest – their average smacker lasts 28 seconds. 

Celebrities including TV presenter Nadia Sawalha, ITV weather girl Clare Nasir, Magic FM DJ Neil Fox, GB Olympic gymnast Louis Smith, and Hollyoaks sweetheart Carley Stenson have revealed their greatest ever kiss in a video in support of the campaign.

Watch our video

Ellen Mason, our Senior Cardiac Nurse, said: “Our survey reveals some fun facts about the nations kissing habits but there’s one kiss you might give once in a lifetime that could be a lifeline.

“The greatest kiss you could ever give someone is the kiss of life, that’s why we want every young person to leave school knowing how to help in an emergency situation. This is an idea which could put hundreds of thousands of new lifesavers on the streets every year.”

Another of our surveys recently revealed overwhelming support from teachers, kids and parents for young people to learn ELS skills at school. More than 4 in 5 teachers (86%) believe it should be taught at school, 78% of kids and 70% of parents agree.

Our Heartstart scheme has already trained 2.6 million people across the UK in ELS skills. Now we want as many people as possible to sign our petition calling on governments to make learning these vital skills a mandatory part of the curriculum.

Support our campaign