4/01/2010
Junk food marketing by the back door,
says BHF
In response to the Department for Culture, Media and Sport
(DCMS) consultation on proposed changes to the rules relating to
product placement in television programmes, British Heart
Foundation (BHF) Chief Executive Peter Hollins said:
"At a time when concerns about childhood obesity have never been
higher it makes no sense to introduce a loophole
which would provide junk food manufacturers with a new way of
peddling unhealthy products.
"The Government’s reassurance that product placement will not be
allowed during children’s programming is of little
value as we know it won’t cover many of the shows most
popular with youngsters.”
"The DCMS has previously said no to product placement on UK TV,
but by reopening this consultation it is putting the health
of the advertising industry above the health of the
nation."
For more information please call the BHF press office on
020 7554 0164 or 07764 290 381
(out of office hours) or email newsdesk@bhf.org.uk
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