The Amazing Travelling Life-Saving Show

Aims

Heart disease affects everyone, but there are some parts of society in which the risk is much greater than others. One of our priorities is to address this imbalance, by reaching out to those most at risk.

That means finding imaginative ways to engage with hard-to-reach audiences. Above all, it means going out and taking the initiative.

We call it the BHF Heart Health Roadshow - and it's already changing lives for the better.

Achievements

Our roadshows are designed to target those most in need by taking the message about heart health directly into the local community.

'Life changing'
When Judith Moffat visited her local Asda in Newcastle last year, she attended one of the first pilot roadshows. It turned out to be a lifechanging experience.

Following a consultation with a BHF Heart Nurse, she discovered her blood pressure was very high, and received clear, practical advice and a referral to her GP to help change her life for the better. Since then, the transformation has been amazing. Judith has lost over two stone in weight and now goes to the gym regularly and eats healthily.

Ambitions

We aim to help many more people like Judith by rolling out the new roadshows across the country - from East London to Bradford. We are also working on an online lifestyle check to launch later this year.

At the same time, we want to build on another successful initiative that launched last year. Hearty Lives has seen us working directly with taxi drivers in Dundee and local teenagers in Newham - providing everything from specialist advice for those in jobs that involve remaining seated for long periods, to support on stopping smoking.

'High-risk communities'
Building on these smaller pilot schemes, we plan to expand the programme to target other high-risk communities throughout the UK, backed by an investment of up to £9 million.