BHF research shows that, every 15 minutes, someone dies as a direct result of physical inactivity, so it's vital that we all get the minimum 30 minutes of activity a day that could halve our risk of heart disease.

To get the message across, in September 2007, the BHF launched The Beat, a three-week TV campaign encouraging people to get active and raise the tempo of their hearts. The campaign centred on a dynamic TV ad featuring a lone drummer on an urban rooftop picking up the pulse of the city and giving people an up-tempo rhythm to their daily lives.

It was an upbeat campaign that showed how physical activity can be a part of everyday life, with the ad connecting people to a dedicated microsite at bhf.org.uk/thebeat, which provided a heart health quiz and easy ideas for exercise.

Nine national newspapers ran with the campaign story in the first week, and there was excellent national TV and radio coverage. And, crucially, there was a 16% increase in awareness of the minimum recommended 30 minutes of physical activity five days a week.

So pick up the beat today and take care of your heart - visit bhf.org.uk/thebeat