Our strategy

Making our vision a reality

Our vision couldn’t be much more ambitious - a world where people no longer die prematurely from heart disease.

When you have a vision that big in mind, it helps to set some milestones along the way. That’s why we’ve set a number of objectives to guide our day-to-day work.

But we can’t do any of it alone. We are working alongside government, other health charities, health professionals and thousands of dedicated supporters to beat heart disease. Everybody has a part to play.

Making it happen

Read about some of the people who have helped us make all this work possible


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Our aims and objectives

Research objective

Information objective

Campaigning objective

Campaigning objective

Equality objective