advertising is a major factor in
people to start smoking. We think there should be
restrictions on all forms of tobacco marketing
aimed at getting people to start smoking, especially young
With tobacco displays soon to be
phased out across the UK, cigarette packs have become even
more important to the tobacco industry.
Our report, The Plain Truth, shows how
cigarette packaging can have a direct impact on young people's
smoking behaviour, and how this can mislead them on the health
harms of tobacco.
Plain, standardised packaging
Tobacco companies have used package design as a marketing tool
to make products more attractive, acting as a 'silent salesman' for
tobacco brands. Making all cigarette packs completely plain
– showing only product name, brand, and
health warnings – would stop them
from doing this.
In polling carried out in 2011, we found that one in four young
people that were regular smokers judged one brand to be
healthier than another when presented with two different branded
packs – the reality is that all
cigarettes contain the same toxins, tar and carbon monoxide that
lead to half of regular smokers dying prematurely from
We think standardised packaging would help to save lives by:
- preventing the packaging from being used to advertise the
- making the the packaging less attractive, particularly to young
- increasing the effectiveness of health warnings, and
- ensuring that smokers aren't being misled about some brands
being less harmful than others.
Australia were the first
country in the world to introduce plain packaging in December
2012 – we want the UK to be the
first in the Northern hemisphere to take this bold step.
The Department of Health in England conducted a
UK consultation on the packaging of tobacco products, and
we responded encouraging
them to introduce standardised packaging in the UK.
For more information, please read our policy
statement or email us at firstname.lastname@example.org