Food labelling

Why is clear food labelling important?
Clear food labels can help us compare products easily and make informed choices about what we eat.

The food we eat has a real impact on our health. Following a healthy diet can help prevent obesity, high blood pressure and high cholesterol levels – all of which increase our risk of cardiovascular disease.

Find out why traffic light labels help make healthy choices easy choices - take our quiz.

Label character

You may have noticed that some food products have labels on the front of their packs which give information on calories, sugar, fat, saturated fat, and salt. 

However, because different food retailers and manufacturers are using different types of food labels, comparing products can still be tricky.

In surveys, shoppers have said that they find the best labelling schemes include:

  • Guidelines daily amounts – the percentage of your daily calorie allowance that the product provides.
  • The words high, medium and low.
  • Traffic light colours - red for high, amber for medium and green for low.

These labels allow shoppers to see how healthy a product is at a glance. But not all food retailers and products provide this useful information. Some only list guideline daily amounts, while others don’t have any front of pack labelling at all.

Laws on food labelling can only be decided at the European level. So we're calling on the UK government to press for mandatory front-of-pack food labelling in Europe - find out how you can support our campaign for clearer labels.

Eating away from home

We often eat meals away from home, such as in restaurants or the work canteen. But nutritional information is often not available on menus, making it difficult to tell which are the healthy options. This is especially important for people who are trying to avoid high levels of fat or salt, such as those of us with heart disease.

Some restaurants are currently testing calorie labelling. This is a good step in the right direction and in the future we would like to see this in a wider range of outlets, with additional information on fat, saturated fat, sugar and salt.

For further information please read our position statements on food labelling or food outside the home, or email us at policy@bhf.org.uk.