British Heart Foundation ("BHF") website privacy policy

BHF is committed to safeguarding your privacy online. We use the information we collect about you to help us understand more about how our site is used and to be able to send you communications about BHF that may be of interest to you, either electronically or otherwise. The "personal information" is information that enables us to identify you, such as your email address, name, title and address.

Please read the following policy to understand how your personal information will be treated. This policy may change from time to time so please check back periodically.

1. What personal information does BHF collect?

   BHF collects the following information regarding visitors to our website: information regarding what pages are accessed and when, information volunteered by you (such as survey information), email address and your preferred means of communication.

2. How does BHF use my information?

   BHF uses the information we collect about you to help us with understanding more about how our site is used and to be able to send you communications that may be of interest to you, either electronically or otherwise.

3. Who is collecting your information?

   When you are in the BHF website and are asked for personal information, you are sharing that information with BHF alone unless stated otherwise. For example, when you are using our secure online donation pages, you are going through to a partner company, World Pay plc and it is clear on the donation page when you are going through to the World Pay site.

4. With whom does BHF share your information?

   As a general rule, BHF will not disclose any of your personally identifiable information, except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it. When you are using our secure online donation pages you are going through to a partner company and the information you give such as your credit card number and contact information is provided to them so that the transaction can take place.

   BHF may make individual identifying information available to affiliated third parties, including BHF Ventures Ltd our trading subsidiary and our agents for marketing purposes. BHF also uses such information to contact you for marketing purposes. BHF does not sell on lists to others. From time to time, we agree with other likeminded organisations to write to some of each other's supporters for the mutual benefit of both.

5. What are my choices regarding collection, use and distribution of my information?

   If you indicated that you are interested in receiving regular information about BHF's work we will send you communications regarding BHF's work and activities, either electronically or otherwise. In addition, we may send you direct mail that we feel may be of interest to you.

   BHF does not sell or rent user information to anyone. From time to time, we agree with other likeminded organisations to write to some of each other's supporters, for the mutual benefit of both.

6. What is BHF's policy on allowing me to update, correct or delete my personally identifiable information?

   The accuracy of your individual identifying information is important to BHF. If you change email address or any of the other information we hold is inaccurate or out of date, please email us at internet@bhf.org.uk or write to Supporter Services, British Heart Foundation, Greater London House, 180 Hampstead Road, London, NW1 7AW.

7. How does BHF protect my personal identifiable information?

   BHF is committed to taking reasonable steps to protect the individual identifying information that you provide to us.

8. What security precautions are in place to protect the loss, misuse or alteration of my information?

   Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, BHF cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your transmission, we make our best effort to ensure its security on our systems.

9. Users under 18

   If you use this site for information about fundraising campaigning or supporting the work of BHF, please let an adult know.